Karan Puri 4 Apr, 2025
The Government of Arunachal Pradesh is proud to announce the official launch of its new tourism policy, a strategic initiative aimed at establishing the state as a preferred destination for both domestic and international travellers. Alongside this groundbreaking policy, Arunachal Pradesh Tourism has also revealed a new logo, symbolizing a transformative shift in the way the state perceives and promotes travel experiences.
Addressing a press conference in New Delhi, Shri Pasang Dorjee Sona, Hon’ble Minister for Tourism, Education, RWD, Library, and Parliamentary Affairs, Government of Arunachal Pradesh said, “The prime focus of our new tourism policy is to position Arunachal Pradesh as a world-class tourism destination, preserving its pristine landscapes, rich tribal culture and unique biodiversity while promoting sustainable tourism and community empowerment. With the introduction of this policy, we expect to double domestic tourist footfalls and increase international tourist arrivals tenfold.”
The new tourism policy places a
significant emphasis on experiential tourism with key areas of focus including
Farm Tourism, Wine Tourism, Wellness and Spiritual Tourism, Adventure Tourism,
Film Tourism, Ecotourism, Tribal Tourism, MICE Tourism and Border Tourism.
To support this vision, the government
will prioritize capacity building and skill development to foster an inclusive
workforce. “Skill
gap assessments will be conducted to align with industry demands, in addition
to providing skill training for small businesses and local guides. We will
collaborate with premier institutes such as IITTM and IHM for training
initiatives and introduce management courses in state institutions,” shared Shri Mopi Mihu, Hon’ble
Member of Legislative Assembly and Advisor to the Minister for Tourism,
Government of Arunachal Pradesh.
A key component of the policy is
creating a conducive environment to attract investment in the tourism sector.
The government is committed to facilitating ease of doing business in the state
by establishing land banks at the district level for tourism projects in
collaboration with other departments. These land banks will be accessible
through the state tourism website.
Shri Ranphoa Ngowa,
IFS, Secretary, Department of Tourism, Government of Arunachal Pradesh, emphasized the state’s proactive approach in attracting
investors, stating, “A
dedicated facilitation cell will be established as a one-stop solution for
disseminating information to investors and addressing their concerns. We are
also collaborating with Invest India to conduct sustained outreach to investors
in the tourism sector.”
To enhance Arunachal Pradesh’s visibility as a premier tourist
destination, a multi-pronged promotional strategy will be implemented. This
strategy will include offline and digital marketing, social media engagement
and event-based promotions to showcase the state’s diverse tourism offerings.
Shri Manjunath R,
IAS, Director, Department of Tourism, Government of Arunachal Pradesh while highlighting the importance of
the state’s new
brand identity said, “Arunachal
Pradesh boasts an exquisite weave of tribal traditions and cultures, each with
its distinct perspective and way of life. The new branding serves as an
invitation to explore an untouched and unexplored side of India that is
profoundly enriching. Today’s
travellers seek experiential and adventurous journeys and with this new
identity, we welcome the world to a tourism experience that is pristine,
untarnished and life-changing - a true trek into the heart of India’s final frontier.”
In Arunachal Pradesh, foreign tourist
arrivals (FTAs) grew by 300% to 4,496 in 2023, while domestic tourist visitors
(DTVs) increased 368.91% to 1.04 million over 2022. With this dynamic shift in
tourism policy and branding, the Government of Arunachal Pradesh is poised to
establish the state as a world-class travel destination that offers unique,
sustainable and culturally rich experiences for travellers across the globe.
