Karan Puri 22 May, 2024
Somali Bajpai has been appointed as the Cluster
Marketing Manager for Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra,
bringing a strategic, dynamic, and creative approach to enhance the brand
presence and market penetration for both the hotels.
Somali's strategy will focus on enhancing Crowne
Plaza New Delhi Mayur Vihar's positioning as a vibrant destination catering to
both business and leisure travellers in the capital city. She plans to
implement innovative storytelling, curated events, and tailored PR and digital
campaigns that resonate deeply with diverse set of guests & clients.
At Holiday Inn Katra, Somali aims to leverage the
hotel's serene surroundings to attract spiritual and adventure-seeking
travellers. Her approach will include crafting unique, compelling narratives
and creating memorable experiences that highlight Katra’s tranquil yet
adventurous allure.
"Somali is known for her knack for creating
strategic collaborations with media and industry partners. Her appointment
signifies a strategic initiative to innovate marketing strategies and reinforce
the market positioning of both Crowne Plaza New Delhi Mayur Vihar and Holiday
Inn Katra within the IHG portfolio," said Veenu Rastogi, Area
Director of Sales and Marketing, IHG South West Asia and DOSM, Crowne Plaza
Mayur Vihar.
With a robust background at leading PR agencies
such as Adfactors PR, PR Pundit, and roles at HT City and DD News, Somali
brings a profound understanding of media dynamics and consumer behaviour. Her
successful tenure at Crowne Plaza New Delhi Okhla, marked by award-winning food
festivals, demonstrates her ability to drive marketing and public relations
initiatives.
Somali has been recognized as a young achiever with
notable awards, including the PR Moments 30 Under 30, Exchange4Media 30 Under
30, and the Women Achiever’s Award by Impact magazine. She also been adjudged
first runner-up in the Hotelier India Awards and Big F Awards in Marketing and
PR categories, respectively.
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